I was recently asked to give my top hints and tips of how to work successfully with interior designers for Art In… Mag, the in-house magazine of leading art & comms agency Art In.
I always advocate that interior designers work back from the art rather than it being an afterthought. Before becoming a full time artist, I worked on developing brand visuals and brand footprints for international interior and fashion houses which has contributed to my ability to successfully manage art projects and installations at the highest levels.
There is a hashtag trending now: #startwitheart and it couldn’t be more apt for this article. I believe that art acts as the binding agent to any interior scheme. It is the component which brings harmony to a scheme and can inject some personality to an interior. Often art is also the element that a designer will be more courageous with than say a furnishing textile or wall colour. Art brings balance, it needs to work on multiple levels in terms of the space and the client’s personality.
Interior designers are in a unique position to act as philanthropists for us artists. Their beautifully coloured walls and design visions acts as the perfect backdrops for any artist's work and helps them to look even more impressive. Regular commissions that come from interior designers help many artists to stay creative and in work, and with each commission, the work continues to get consistently better.
By commissioning an independent artist, interior designers are not only receiving a piece that has been made skilfully with love but an artist's ability to help inject an additional dimension into their work - emotion. I like to think that the art I make is full of meaning. There is an important backstory to my process and approach which the clients always like to hear about too. On occassion, when I am invited to meet a client in person, it cements the relationship and its easier to make the work as you can imagine how they will react to it. Anything of true value does tend to take a long time to make, and so by starting with the art, the artist is not required to compromise on their process and is 100 percent happy with the final result.
Communication and working together results in the most beautiful projects in my opinion. Read the full article on the link below...